Cigarette Litter Prevention Program
Cigarette butts are the nation’s number one most littered item. Made out of cellulose acetate, a type of plastic, they do not easily biodegrade.
In 2014, 2015, 2016 and 2017, Keep Golden Isles Beautiful received Keep America Beautiful cigarette litter prevention program (CLPP) grants enabling the creation and promotion of the cigarette litter awareness campaign, This is Litter Too (TILT).
In partnership with UGA Marine Extension (MAREX) and Georgia Sea Grant (GA/SG), the TILT campaign joins three respected entities in promoting a unified program and message – that cigarette butts are litter too. By leveraging funding, combining resources and joining outreach staff, the program has been strengthened and is reaching a wider audience.
The comprehensive TILT program includes the creation of business signage, an information card, bumper stickers, t-shirts, drink coasters and purposeful outreach activities targeting the general public, social media promotion, the placement of 33 cigarette waste receptacles and 44 light pole receptacles and a significant/weighty media presence. Glynn County government and the City of Brunswick each received stand-along and light pole cigarette waste receptacles to place in locations of their choosing with many of the light pole units utilized in local parks, historic downtown Brunswick and the St. Simons Island village area.
Receptacles were also placed by Keep Golden Isles Beautiful at the Georgia Department of Driver Services, Sunset Overlook at the St. Simons Island fishing pier, the Casino public restrooms at Neptune Park and four historic downtown Brunswick pocket parks.
In both 2015 and 2016, the THIS IS LITTER TOO program was designated as one of the TOP THREE NATIONAL cigarette litter prevention programs by Keep America Beautiful, and was named the NATION’S TOP PROGRAM in 2017!
To become involved in the This is Litter Too program, contact Keep Golden Isles Beautiful.